Hint

Hint came to Digg looking for offbeat, voicey content ahead of summer 2018. I pitched, wrote and produced three branded content pieces as a part of a five-piece campaign to promote Hint’s bottled water and sunscreen products. The client was pleased with the way these turned out, and I was too.

How To Beat The Heat And Have A Dope Summer

A fun, quirky, slightly-tongue-in-cheek service story. I maintain that if you followed this guide closely, you could easily have the greatest summer of all time.
This was an efficient way to show off both of the product sets Hint was promoting: its bottled water and its scented sunscreen sprays.

2018 Smells Like It’s Gonna Be A Summer To Remember

A quick hitter focusing on Hint’s scented sunscreen sprays. I got to try them all out and write about how much they rule. I also got to use the phrase “we're not your mom and we don't want to cramp your style.”

Adult Summer > Kid Summer

Anti-nostalgia content promoting the full slate of Hint’s products. A take hotter than the stickiest summer day. Lots of fun language here.